Now part of the innovative GolfBox Academy, working across Joondalup and Osborne Park locations, Glenn takes great pride in being a PGA Professional.
“For me, it’s pretty much everything,” he says. “Having the opportunity to give back – not just to our Membership but to golfers in general is something I’m pretty proud of.”
The GolfBox Academy – the coaching and club-fitting arm of the Western Australia-based golf superstore, GolfBox – gives Glenn the chance to work alongside fellow PGA Professionals Gavin Reed and Ben Percival, to give golfers an all-encompassing golfing experience.
“It’s more than just retail,” he explains. “We give customers the chance to get information on their equipment from a PGA Professional at the same time as they get advice on their game.”
One of the significant employers of PGA Professionals in Western Australia, Glenn views the GolfBox Academy as something of a one-stop-shop for golfers.
“We strive to give the customer a great fitting and coaching experience, as well as a great retail experience,” he says. “So, we’ve got both ends of the stick covered.”
Glenn and his team are committed to providing an engaging and cutting-edge environment for all golfers when they walk through the doors at the GolfBox Academy. Employing a range of coaching tools and keenly embracing technology, golfers are given an immersive experience under the watchful eye of PGA Professionals.
At Joondalup, golfers hit into a large, curved simulator screen, but the real innovation begins once the ball has been struck.
“We use GC Quad and Foresight technology,” Glenn explains. “Together, they form a great tool from a data point of view to understand what the golf ball is doing.”
Combined with force plates that inform how each golfer is moving, Glenn and the team at the GolfBox Academy are able to gain an in-depth understanding of each player.
“With all of our technology, we are able to fast-track everyone’s improvement.”
Although he now thrives in the new environment, Glenn, like many golfers, understands there can be an adjustment period to moving away from the golf course.
“The transition can be a big one,” he says. “But from a game development perspective, to go into an environment where it’s neutral – there’s no distractions – has been fantastic.”
“We are able to have a look at exactly what the golf swing is doing without worrying about a range of external factors,” he explains. “From there, the instructional process becomes a lot more simplified for the students and for us.”
To that end, Glenn is finding that working at a facility like the GolfBox Academy allows him and fellow PGA Professionals the chance to expand the horizons of golfers, breaking the mold of how golf has been played in the past.
Where traditionally, golfers might not have thought it possible to teach feel, beyond hitting thousands of balls and grooving a swing, Glenn is quick to challenge that thinking.
“I am a big believer that with data and technology, you can actually teach feel because of that constant feedback loop,” he says.
More broadly, through his role at the GolfBox Academy, Glenn recognizes and cherishes the responsibility of helping every golfer he meets – and understands that this extends beyond the golf swing.
“Everybody wants to shoot a better score, but I find just as much joy in working with people who play the game for reasons other than being good golfers,” he explains.
“The game is invaluable for people’s mental and physical health and helping people to recognize that excites me every day.”