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New Shelby mobile boutique set to launch next month

Morgan Laughlin stands next to her mobile Morgan Chandler Boutique Friday afternoon, July 22, 2022, on West Graham Street in Shelby.  It is the first mobile boutique in Shelby and will launch in August at the 7th Inning Stretch Festival.

Eight years after turning a hobby into a full-time job, Morgan Laughlin is preparing to launch Shelby’s first mobile boutique.

Dubbed the “wheeltique,” ​​the trailer with a pink flowered wrap and Morgan Chandler Boutique logo on it will be holding its grand opening during the 7th Inning Stretch Festival in August.

The 25-year-old entrepreneur runs the boutique with the help of two employees but after COVID forced them to sell primarily online, she ended up closing their storefront on Lafayette Street because sales were skyrocketing.

Laughlin said they do around 600 sales a month and bring in around six figures a year.

“We do most of our sales in our Facebook group and through the website,” she said.

Still, she wanted that face-to-face interaction.

“I just like being able to connect with people,” she said. “I’ve made so many friends through my customers.”