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How AI benefits ed-tech businesses’ customer service

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How AI benefits ed-tech businesses’ customer service

Ever since the world faced a pandemic, technological innovations and digitalization have enabled learning from home, which significantly benefited several students. The EdTech companies emerged as a supporting pillar in providing learning programs to the students, which not only helped them to upskill but also revolutionized the educational system. With its constant growth, the Edtech market is expected to reach $4 billion in India by 2029, according to research. Bullish investments, the impact of digitalization, technological advancements, and elevating consumer demands will lead to this progress.

If we talk about the impact of technological advancements, Artificial Intelligence (AI) is responsible for the expansion of EdTech through personalizing and streamlining tasks for both students and teachers. NEP 2020 has also supported the fact that education must be incorporated with technology such as AI to provide a better learning experience. Artificial Intelligence (AI) may have been a crucial part of the development of an organization, but it is also improving the customer service experience at multiple touchpoints.

Artificial Intelligence: Enhancing the Customer Service Experience

There are several ways in which businesses can use artificial intelligence (AI) in their favor to provide a seamless customer service experience. The main role of the EdTech business is to provide top-notch educational services to its customers. To provide a personalized learning experience, Edtech can first combine artificial intelligence (AI) with an adaptive learning platform, which can track a student’s progress, learning patterns, and knowledge gaps. They can be connected with multiple channels through the process of messaging and engagement techniques. Course content can be made available on-demand while providing structured data to personalize the educational plan.

Chatbots to resolve queries

Whenever prospective customers visit a website by following a search or an advertisement, they are prompted with a pop-up of a chatbot, which is ready to solve the query immediately. Artificial intelligence (AI) chatbots are a significant method to guide the visitor to the appropriate content as they answer the questions pre-fed into the bot. Moreover, Artificial Intelligence (AI) with the intent prediction method can assist the customers in various situations, as every conversation is being recorded by the chatbots in order to provide accurate results. They act as a point of connectivity between the company and the customer while having intelligent conversations 24/7. AI chatbots do not have any clauses for sickness, fatigue, or holidays, making them a successful alternative for customer support representatives that solve issues without any scope of errors.

Suggestive learning material to enhance learning

Once a student has enrolled in a course, the EdTech Company must cater to their learning needs and provide a rich experience in order to initiate a range of upselling opportunities. With AI-infused platforms, the data of the student can be collected, and new learning resources or courses can be suggested that are of actual use to the learner. Moreover, platforms can gauge propositions based on the input of students without any human intervention. Also, Artificial Intelligence (AI) can track student performance, intended goals, learning history, and more to provide a hyper-personalized learning experience along with appropriate material, resulting in customer satisfaction.

Automation can be used to create dependable content, which includes optimizing learning material via digital automated learning modules. AI-assisted learning systems can state the outcomes, where a result is displayed to the learner based on their learning journey.

All things considered

Looking at the tremendous developments in the educational system, it can be concluded that EdTech is here to stay, and Artificial Intelligence (AI) will help in accelerating its growth with a myriad of applications. In terms of customers, they require prioritization, attention, and solutions to their problems with quick responses, which can be delivered via Artificial Intelligence (AI). Edtech platforms have the potential to become an extension of the current educational system and are now widely accepted by many across the country. With the blending of education and technology, it is now possible to cater to the needs of multiple customers in an effective manner without any hassle. The primary objective of operating a business is to solve a community issue, and Edtech is playing its part significantly with the help of artificial intelligence (AI).



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Disclaimer

Views expressed above are the author’s own.



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