Norman’s next LIV event will be held in Thailand this week, with Australia’s world No.3 Cameron Smith trying to make it back-to-back wins.
The series will then head to Jeddah in Saudi Arabia before the season finale at Donald Trump’s course in Miami.
An online stream has been the only method to date of watching Smith and fellow Australians Marc Leishman, Matt Jones and Wade Ormsby compete in LIV events.
Norman is reportedly on the verge of securing a broadcast rights deal which will involve LIV paying American cable television network Fox Sports to showcase the league’s events in 2023. LIV would then sell its own commercial assets for the broadcast to make it financially viable.
But while talking about the boost LIV is expected to give Australian golf, Norman said he had been in discussions with broadcasters about showcasing LIV to a wider audience.
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“We’re in discussions right now and we have a lot of NDAs (non-disclosure agreements) signed by broadcasters,” he said.
“I have an incredible broadcasting team from Europe all the way over to LA.
“The excitement level of state governments [in Australia] all the way down to club presidents is extremely high. People are very desirable of wanting to get LIV Golf there because they see it on [broadcasts] and the atmosphere.
“It’s quite honestly quintessential Australian; that team spirit, that approach and the excitement, the fan excitement and fandom we’ve developed has been infectious.
“One of the most overlooked sacrifices Australian players have to make is to leave our country to go somewhere else.
“When we left our country we only had one place to go, that was the PGA Tour. We didn’t have another choice. If we wanted to play against the best we had one option. We had to agree to their rules and regulations. We couldn’t even negotiate, it was like, ‘if you want to play here come sign this’. That was it.”
Former Masters champion Adam Scott delivered a strong defense of LIV Golf last week, claiming the league was “not just pure evil”. Scott has remained loyal to the PGA Tour so far.
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