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Golf Business News – Callaway Apparel launches AW23 collection

Callaway Apparel’s new Autumn/Winter 2023 Collections for men and women offer multi-functional, crossover styling infused with a host of standout performance technologies.

AW23 brings together a combination of statement prints and sophisticated styles with an expanded line of WEATHERSERIES™ products that lead the way in a new versatile, high-performance direction in golf.

Fabric technology and design innovation underpin every garment – ​​product performance flows throughout Callaway Apparel’s DNA. Garments across the AW23 line feature:
PrimaLoft: Insulation at the highest level
Singtex Stormfleece
: The ultimate soft shell
Swing-Tech Technology
: Enhanced motion and comfort
Aquapel: Next generation water repellency

Innovative Swing-Tech Technology is expanded in the men’s WEATHERSERIES with re-engineered seams around the shoulders, back, and under sleeves for better range of motion.

A new range of Puffers feature strongly, available in Full-Zip Jacket or Vest options, offering high degrees of insulation, with minimal bulk. Mid-Weight Fleeces and hoodies with 3D textures and super-soft hand feels also provide warmth and weather-resistant performance, thanks to Aquapel, offering next-generation water repellency.

New Storm Fleeces, in Pro and Lite versions, give consumers a perfect soft shell with lots of stretch while remaining warm, water-resistant, and wind-repellent. AW23 also showcases Callaway Apparel’s all-new, feature-rich 15000 MMU Stormguard III Rainsuit.

In its research and development stage, this fully waterproof suit was wear-tested by many of our players around the world, ensuring it consistently performed under the most stringent of weather tests.

Helen Willsmer, Callaway Apparel’s Brand Director, said: “This season our WEATHERSERIES is truly stand-out in terms of styling, performance, and the levels of technology that have been infused in every garment. We are offering our retail partners a complete spectrum of products like never before, to cover the entire season.

“There is a wave of excitement around the Callaway brand right now – the new Paradym hardware products have been receiving rave reviews from tour pros, media and customers, and this technology-driven thinking and product development is what also inspires and fuels the thinking at Callaway Apparel. Our monikerWe Fit The Game’unashamedly positions us as a truly authentic golf apparel brand and innovation sits at the heart of everything we do.”

The Chev Welded Quilted Jacket, Insulated jacket and Stormfleece Pro III Jacket

Product Highlights – Men’s Collection

Mixed Media Insulated Jacket RRP: £135
PrimaLoft full-zip jacket; heavily insulated soft quilted jacket with textured, contrasting side panels; contrast full zip and zippered side pockets; adjustable cuff and toggle with adjustable hem.

Chev Welded Quilted Jacket RRP: £120
Insulated welded quilted full zip jacket featuring Swing-Tech Technology; knit sleeves with zippered side pockets; adjustable cuff and adjustable toggle hem.

STORMFLEECE Pro III Jacket RRP: £140
Full zip jacket featuring SINGTEX Protector making it both thermal and water resistant; contrast 2-way zipper, with zippered side pockets, adjustable cuff and adjustable toggle hem. 93% recycled polyester/7% elastane.

Stormguard III Waterproof Suit RRP: £179.99 (jacket); £149.99 (trousers)
Jacket: Droptail hem, adjustable cuffs with inner sleeve, fully seam-sealed zips, chin guard with contrast Chev Back Neck, MMU 15,000. Trousers: Aquaguard water resistant zips, adjustable waist tab.

Allover Trademark Polo RRP: £55
Tee Novelty print polo with 3 button placket and self-collar. Featuring Swing-Tech Technology for better motion and Opti Dri to wick away moisture. 90%/10% recycled polyester/elastane.

Chev & Ball All-Over Print Polo RRP: £55
All-over micro-Chev print polo with three-button placket and self-collar, featuring Swing-Tech Technology for better movement and Opti-Dri to wick away moisture. 62% polyester/30% recycled poly/8% elastane.

Women’s Collection

In the Women’s Collection, where style is balanced perfectly with technical performance-based products infused with a beautiful color palette. Colors like chicory coffee and brown sugar combine with neutral pastel pink nectar and whale blue, to add a soothing effect when contrasted with warm, dark tones.

As with the Men’s Collection, WEATHERSERIES is expanded across the crossover category, with a greater number of layering options like sweaters and mid-weights with hoodies, featuring super-soft, luxurious fabrics.

lr – Fleece Hoodie, Heathered Fleece and Chev Primaloft Jacket

Product Highlights – Women’s Collection

Fleece Hoodie RRP: £75
High-gauge knit full-zipped hoodie with color flashes on the sleeve and embossed Chevs; adjustable toggle hood and inner sleeve; featuring Opti Dri Technology to wick moisture away and Swing-Tech Technology for better motion.

Heathered Fleece RRP: £80
Double Knit Hexagon Textured Full Zip fleece; solid shoulder and arm panels; contrasting 2nd color block on lower sleeve; featuring Opti Dri Technology to wick moisture away.

Chev PrimaLoft Jacket RRP: £100
Insulated welded quilted full zip jacket featuring Swing-Tech Technology; silver 2-way zip and zippered side pockets; adjustable cuffs and toggle hem.

Chev Geo Long Sleeve Top RRP: £60
Long sleeve knit top with Geo Chev print, 1/4 zip mock neck with Opti Dri Technology and featuring Swing-Tech Technology. 56% Polyester/30% Recycled Polyester/14% Elastane.

Chev Geo Scarcity RRP: £55
Pull-on Jersey knit skort with Geo Chev print; featuring TrueSculpt Technology for a more flattering look and discreet zippered side pockets.

Chev Pull-On Trousers RRP: £60
Cooling fabric with Opti Dri that wicks away moisture to keep you dry; 4-way stretch to allow full range of motion; featuring TrueSculpt to smooth your shape.