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Agencies play a big role in golfers’ decisions to sign with LIV Golf

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GSE Worldwide represents some of LIV Golf’s biggest names, including Sergio GarciaGetty Images

LIV Golf tees off with its fourth event near Boston tomorrow, and a pair of agencies have a massive stable of players competing for the Saudi-backed tour. A review of all player-agency relationships by SBJ shows that GSE Worldwide and Wasserman both had the biggest influence on players who joined LIV. Of the 48-player field at The International this week, 11 are represented by GSE Worldwide or its subsidiary brand, Impact Point. GSE represents some of LIV’s biggest names, including Bryson DeChambeau, Joaquin Niemann and Sergio Garcia, among others. GSE/Impact Point also represents Justin Harding, who has competed in previous LIV events but is not playing this week. Coming in a close second this week is Wasserman, which represents seven golfers in the field, including LIV’s highest-ranked player to date in World No. 2 Cam Smith, who is repped by Bud Martin.

British agency CM Management represents five players in LIV, including UK players Laurie Canter, Lee Westwood, Ian Poulter and Sam Horsfield, as well as Henrik Stenson. This marks LIV’s fourth different field in as many events. The series plans to have a set 48-player field for each event next season.

PLAYER AGENCY PLAYER AGENCY
Abraham Ancer GSE Worldwide Kevin Na Prosport Management
Adrian Otaegui Rocket Yard Sports Laurie Canter CM Management
Anirban Lahiri KHI Management Lee Westwood CM Management
Bernd Wiesberger Wasserman Louis Oosthuizen GSE Worldwide — Impact Point
Brandon Grace GSE Worldwide — Impact Point Martin Kaymer Sportsyard
Brooks Koepka Hambric Sports Marc Leishman Wasserman
Bryson DeChambeau GSE Worldwide Matt Jones Players Group Management
Cameron Smith Wasserman Matthew Wolff Wasserman
Cameron Tringale Wasserman Paul Casey GSE Worldwide — Impact Point
Carlos Ortiz GSE Worldwide — Impact Point Pat Perez No agent
Charles Schwartzel GSE Worldwide — Impact Point Patrick Reed Justine Reed
Charles Howell III 4Sports & Entertainment Peter Uihlein 4Sports & Entertainment
Chase Koepka 4Sports & Entertainment Phachara Khongwatmai WSM Sports
Dustin Johnson Hambric Sports Phil Mickelson Sportfive
Eugenio Chacarra GSE Worldwide — Impact Point Richard Bland International Sports Management
Graeme McDowell Angela Jones Consultancy Sadom Kaewkanjana SMG Sport
Harold Varner III Lyon Sports Group Sam Horsfield CM Management
Henrik Stenson CM Management Scott Vincent NeveRest Management
Hudson Swafford Wasserman Sergio Garcia GSE Worldwide — Impact Point
Ian Poulter CM Management Shaun Norris Rocket Yard Sports
James Piot Radegen Sports Sihwan Kim Prosport Management
Jason Kokrak GSE Worldwide Talor Gooch No agent
Jediah Morgan Wasserman Turk Pettit Empire Sports Management
Joaquin Niemann GSE Worldwide — Impact Point Wade Ormsby International Sports Management

Eric Prisbell contributed to this report.