Aaron Judge is getting ready to cash in as a free agent.
But to date, the New York Yankees slugger has not hit it big as the new single-season American League home run king.
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Judge set a new league record with 62 homers this season and contended for the Triple Crown, making him the favorite to win AL MVP.
But according to a report by SponsorUnited, Los Angeles Angels two-way star Shohei Ohtani is the most marketable player in baseball.
The Los Angeles Angels hitter/pitcher phenomenon totaled 17 brand endorsements in 2022, breaking Aaron Judge’s record of 13 endorsements in 2021. Shotime tripled his endorsement revenue after becoming the first player to appear on the covers of GQ, Time, Sports Illustrated, and MLB The Show in a six-month span. The reigning AL MVP also attracted 22 Japanese brands to Angel Stadium, the most of any MLB ballpark.
The report also states “Judge isn’t even in the top 5 for brand deals this year.”
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One would think New York, the most valuable MLB franchise and winner of the most World Series titles (27) would be the most marketable club in baseball. But according to the report, that honor goes to … the Cincinnati Reds?
With 200 brand deals this year, the Cincinnati Reds continue to be the most sponsored MLB team for the third year in a row. The team’s largest sponsors include Kroger, PNC Bank, altafiber and TriHealth. The New York Yankees take the #2 spot with approximately 170 deals–climbing from #4 in 2021–while the Boston Red Sox land at #3 with more than 150 sponsorships.
MORE MLB:
– Yankees Hall of Famer walks back controversial comments about Aaron Boone
– Mike Francesa: Yankees fans have every right to boo Aaron Judge
– Updating offseason plans for Yankees’ Andrew Benintendi, Aaron Hicks
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Mike Rosenstein may be reached at [email protected].